Celanese Launches Vinamul Elite Emulsions - Analyst Blog

Chemical maker Celanese CE has launched its range of next-generation Elite Ultra dispersions for applications across nonwovens, specialty papers and other related industries. The company has introduced the new Vinamul Elite 15 with firmer hand and Vinamul Elite 25 with softer hand for use in wipes, tabletop and hygiene applications.

 

Both Vinamul Elite products offer reduced odor through a decrease in total volatile organic compounds (VOCs), increased solids content and a potential for carbon dioxide reduction vis-à-vis older products. These products have been designed with high dry and wet tensile strength, good absorbency and are alkylphenol ethoxylate (APE)-surfactant free.

 

The newly launched vinyl acetate ethylene (VAE) emulsions will be available throughout Europe, the Middle East and North Africa. 

 

Celanese is a worldwide leader in VAE emulsion polymers. VAE emulsions are used across a vast spectrum of industrial and consumer applications.

 

Celanese's strong presence in emerging markets will enable it to deliver incremental earnings in 2014. The company has taken up cost-cutting measures and the necessary steps to run its plants better and counter weak demand. 

 

Celanese is aggressively expanding its capacity in the emerging Asian markets. Its expansion initiatives in China are expected to support earnings growth. 

 

However, Celanese is exposed to raw material supply issues and cost pressures. Moreover, demand in the company's core acetyl business remains somewhat weak, in part, due to a still sluggish operating backdrop in Europe.

 

Celanese is a Zacks Rank #3 (Hold) stock.

 

Other companies in the chemical space worth considering include Compass Minerals International Inc. CMP, E. I. du Pont de Nemours and Company DD and Koninklijke DSM N.V. (RDSMY). While Compass Minerals retains a Zacks Rank #1 (Strong Buy), both DuPont and Koninklijke DSM sport a Zacks Rank #2 (Buy).