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UPDATE: Morgan Stanley Initiates Coverage On Zendesk As Emerging Market Leader

Salesforce's 'Magic Of 30' Is Alive, BofA Says
Bank Of America Sees Zendesk As 'Disrupting The Customer Service Market,' Initiates At Buy

In a report published Monday, Morgan Stanley analyst Jennifer Swanson Lowe initiated coverage on Zendesk (NYSE: ZEN) with an Equal-Weight rating.

In the report, Morgan Stanley noted, “We see ZEN as an emerging leader in Customer Service software, disrupting an established multi-$B market with a differentiated solution. We think shares have upside from here and our DCF supports a $17 price, but we see more upside potential in other names like NOW and VEEV, and we initiate at EW.”

Zendesk closed on Friday at $15.39.

Latest Ratings for ZEN

Apr 2015Bank of AmericaInitiates Coverage onBuy
Mar 2015Credit SuisseInitiates Coverage onNeutral
Feb 2015Canaccord GenuityMaintainsBuy

View More Analyst Ratings for ZEN
View the Latest Analyst Ratings

Posted-In: Jennifer Swanson Lowe Morgan StanleyAnalyst Color Initiation Analyst Ratings


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