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UPDATE: Pacific Crest Securities Initiates Coverage On King Digital Entertainment PLC On Near-Term Setup, Valuation

In a report published Monday, Pacific Crest Securities analyst Evan Wilson initiated coverage on King Digital Entertainment PLC (NYSE: KING) with an Outperform rating and $21.00 price target.

In the report, Pacific Crest Securities noted, “We are initiating coverage of KING with an Outperform rating and a price target of $21. Our target is based on 1.9x our 2015 sales estimate and 5x our 2015 EV/EBITDA. KING is the cheapest gaming stock. We believe there is a good chance King will beat consensus estimates in the near term. Longer term, however, King faces the same hit risks as other gaming companies, but with the near-term setup and valuation, we think investors have a cheap call option on a potential future hit.”

King Digital Entertainment PLC closed on Friday at $17.56.

Posted-In: Evan Wilson Pacific Crest SecuritiesAnalyst Color Initiation Analyst Ratings

 

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