Market Overview

UPDATE: Credit Suisse Initiates Coverage on Everyday Health on Good Market Position

Related EVDY
8-K Filing Shows Everyday Health Boosts Term Loan To $60M From $39M
Midday Gainers From November 12: Viggle, Susquehanna Bancshares, Matson, Meritor, Everyday Health
Tech IPO Stocks Lose Luster (Fox Business)

In a report published Tuesday, Credit Suisse analyst Stephen Ju initiated coverage on Everyday Health (NYSE: EVDY) with an Outperform rating and $23.00 price target.

In the report, Credit Suisse noted, “Against the larger pharma industry backdrop of sales force reductions and hence a greater willingness among brands to directly advertise to the patient/consumer, we note that online share of total advertising dollars in the health care category stands at about 3%, which significantly lags that of other verticals. In addition, as Everyday Health is selling through less than half of its available inventory, it is poised to gain share within its category.”

Everyday Health closed on Monday at $13.99.

Latest Ratings for EVDY

Oct 2014Leerink SwannInitiates Coverage onOutperform
Aug 2014CitigroupMaintainsBuy
Apr 2014Stifel NicolausInitiates Coverage onBuy

View More Analyst Ratings for EVDY
View the Latest Analyst Ratings

Posted-In: Credit Suisse Stephen JuAnalyst Color Initiation Analyst Ratings


Related Articles (EVDY)

Around the Web, We're Loving...

Get Benzinga's Newsletters