Morgan Stanley Sees Good Things Ahead for OpenTable

In a report published Friday, Morgan Stanley analyst Scott Devitt reiterated an Underweight rating on

. In the report, Morgan Stanley noted, “OpenTable exhibited steady seated diner growth in CQ4:13 and plans to step up 2014E investments in marketing ($18MM split between US / non-US markets), product development (cloud-based ‘Guest Book' solution and mobile payments), and M&A (acquired Ness to improve recommendations).” OpenTable closed on Thursday at $75.41.