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Stifel Maintains Buy on Facebook, Driven by Some Clear Monetization Catalysts

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In a report published Friday, Stifel analyst Jordan Rohan maintained a Buy rating on Facebook, Inc. (NASDAQ: FB)

According to the report, upside remains in shares of FB, driven by some clear monetization catalysts. Instagram and in-stream videos ads should be incremental in 2014. Efforts to demonstrate brand campaign efficacy with data providers like Datalogix are having a positive impact.

“Approximately 1.2 billion users spend nearly 3bn hours a month on Facebook, a reach unmatched anywhere in media,” the report noted. “Importantly, in our recent checks with advertisers and agencies, we no longer hear consistent complaints about campaign efficacy -- we believe partnerships with Datalogix and other data providers have been successful.” Some risks to FB's target price included:

-Competition -Mobile monetization and shifts in advertising trends

FB closed Thursday at $57.22 with shares trading down at 1.73 percent.

Latest Ratings for FB

DateFirmActionFromTo
Aug 2014Janney CapitalDowngradesBuyNeutral
Jul 2014BarclaysMaintainsOverweight
Jul 2014Canaccord GenuityMaintainsBuy

View More Analyst Ratings for FB
View the Latest Analyst Ratings

Posted-In: Jordan Rohan StifelAnalyst Color Reiteration Analyst Ratings

 

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