Susquehanna International Group Reiterates on Apple on News of iPhone 6

In a report published Monday, Susquehanna International Group analyst Chris Caso reiterated a Positive rating and $625.00 price target on

. In the report, Susquehanna International Group noted, “Our note outlines what our checks suggest thus far regarding the features we believe are likely to incorporated in next year's iPhone 6, and the implications for AAPL and their suppliers. Given the larger screen size, we think there's the potential for AAPL to raise the price point for a larger screen iPhone 6 in order to mitigate the impact on margins that would otherwise result from a rising bill of materials cost (which occurred during the iPhone 5 launch). We think the launch of the iPhone 5s and the positioning of the Retina iPad mini indicates a shift away from the old strategy of simply lowering the price of last year's products, in favor of designing products for lower price points. As this develops, we think it would allow AAPL to maintain leadership at the high end and be competitive at lower price points, without sacrificing margins.” Apple closed on Friday at $524.99.