UPDATE: Goldman Sachs Resumes Coverage on Nielsen Corp. with Neutral Rating, $38 PT on Recent Concerns

In a report published Friday, Goldman Sachs analyst Andre Benjamin resumed coverage on

with a Neutral rating $38.00 price target. In the report, Goldman Sachs noted, “We resume coverage of NLSN with a Neutral rating and a $38, 12-month, EV/EBITDA-based target price for 5% total return, in line with the 4% average return for the group. NLSN has been essentially flat vs. the S&P 500 since its late January 2011 IPO, with shares +6%/-1% vs. the market since January 2011/YTD. Shares have lagged recently on concerns about growth for its Insights business (primarily discretionary analyses looking at advertising vs. buying trends) in light of weakness in Europe and regulatory hurdles for its proposed acquisition of Arbitron – a deal to integrate measurement of radio alongside its core TV and internet offerings that we believe makes strategic sense, as it increases NLSN's ability to compare advertising effectiveness across more mediums.” Nielsen Corp. closed on Thursday at $36.94.