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UPDATE: ISI Group Initiates Coverage on CBS Corporation on Multiple Value-Creating Initiatives

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In a report published Wednesday, ISI Group analyst Vijay Jayant initiated coverage on CBS Corporation (NYSE: CBS) with a Buy rating and $61.00 price target.

In the report, ISI Group noted, “We are initiating coverage of CBS Corporation (CBS) shares with a Buy rating and a $61 price target for year-end 2014. CBS has the strongest broadcast TV network and a healthy TV studio business; a popular premium cable network in Showtime which has grown subscribers with quality original programming such as Homeland, Dexter, and Weeds; Simon & Schuster publishing; and local radio, TV, and Outdoor assets. CBS is in the midst of a transformation that should lead to both margin and multiple expansion – it has been exiting slow-growth and cyclically-sensitive (advertising-reliant) assets, aggressively growing new retransmission fees and reverse compensation, and monetizing owned content on new digital platforms.”

CBS Corporation closed on Tuesday at $54.05.

Posted-In: ISI Group Vijay JayantAnalyst Color Initiation Analyst Ratings


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