Market Overview

UPDATE: Piper Jaffray Initiates Coverage on YuMe on Best Market Offering Position

Related YUME
YuMe Drives CTV Innovation Forward For BMW with Ngage Interactive Ad Unit Enhancement
Earnings Scheduled For August 13, 2014

In a report published Tuesday, Piper Jaffray analyst Gene Munster initiated coverage on YuMe (NYSE: YUME) with an Overweight rating and $13.00 price target.

In the report, Piper Jaffray noted, “We initiate Overweight on shares of YUME with a $13 target. We believe that YuMe is the best publicly traded pure-play online video platform, yet shares currently trade at a discount to its most direct peer in the market, despite higher projected growth rates. Over time, we believe YuMe will benefit from the shift of the $200 billion global TV ad market to online video and also believe the company has a strategy to directly drive the shift.”

YuMe closed on Friday at $8.48.

Latest Ratings for YUME

DateFirmActionFromTo
Aug 2014CitigroupMaintainsNeutral
Aug 2014Deutsche BankMaintainsBuy
May 2014CitigroupMaintainsHold

View More Analyst Ratings for YUME
View the Latest Analyst Ratings

Posted-In: Gene Munster Piper JaffrayAnalyst Color Initiation Analyst Ratings

 

Related Articles (YUME)

Around the Web, We're Loving...

Get Benzinga's Newsletters