UPDATE: J.P. Morgan Raises PT on Google on Increasing Confidence in Search Pricing Potential

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In a report published on Monday, J.P. Morgan analyst Doug Anmuth raised the price target on Google GOOG from $860 to $1025 and reiterated an Overweight rating.

In the report, J.P. Morgan stated, "Following our recent SEM call, we are increasingly confident that Enhanced Campaigns will have a positive impact on pricing and ultimately overall search spend. We also believe there is less risk of near-term revenue dislocation for Google around the July 22 migration. Early feedback is positive in terms of CPC lift and we believe better targeting capability based on location, time of day, and overall context should ultimately improve ROI. We are also more positive on YouTube as our checks suggest TV buyers would increasingly like to shift video spend online, and we are optimistic about Motorola's new product pipeline and cost controls."

Google closed on Friday at $880.93.

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Posted In: Analyst ColorPrice TargetAnalyst RatingsDoug AnmuthJ.P. Morgan
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