UPDATE: LinkedIn PT Raised to $210 at Morgan Stanley on Demand, Content Marketing Initiatives

In a report published by Morgan Stanley, analyst Scott Devitt raised the price target on LinkedIn

from $180.00 to $210.00 and maintained its Overweight rating. In the report, Morgan Stanley noted, "LinkedIn has more demand for self-service inventory than it has supply, which makes growing user engagement critical to the long-term trajectory of its Marketing Solutions business. LinkedIn users have begun checking in more regularly due to content initiatives, which was evident in LinkedIn's CQ4:12 results (where ~1B upside to page views drove a 14% beat in Marketing Solutions). A steady flow of high-quality organic content also creates mobile monetization opportunities by enabling in-stream sponsored posts with minimal disruption to users." Shares of LinkedIn closed on Wednesday at $167.31.