UPDATE: Credit Suisse Raises PT on Google on Enhanced Campaigns Impact

In a report published Wednesday, Credit Suisse analyst Stephen Ju reiterated an Outperform rating on Google

, and raised the price target from $847.00 to $982.00. In the report, Ju noted, “We gauge the impact from Enhanced Campaigns, as it consolidates PC and tablet traffic and introduces the capability to modify bids according to location as well as time of day. With the planned rollout set for late June 2013, advertisers have a simple choice to make - optimize websites and landing pages for an ever-increasing amount of incoming tablet and smartphone traffic, or forgo optimization. We submit that whichever choice advertisers make in the near-to-medium term, the likely result is that search advertising budgets could rise in the aggregate by about 100bps for 2013 and 300bps for 2014.” Google closed on Tuesday at $812.42.