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UPDATE: Bank of America Raises PT on Activision Blizzard on Optimistic Transaction Outlook

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In a report published Friday, Bank of America reiterated its Neutral rating on Activision Blizzard (NASDAQ: ATVI), and slightly raised its price target from $14.00 to $14.50.

Bank of America noted, “Activision is an Interactive entertainment industry leader with a strong title portfolio and the leading position in the Online/MMO space post Vivendi merger. Growth drivers are new PC titles from Blizzard, new online services for World of Warcraft and Starcraft franchises, and digital revenues from Call of Duty. Given industry challenges and Activision's slowing growth profile, offset by margin improvement opportunities, the stock should trade at a 10-15x forward P/E, in our view.”

Activision Blizzard closed on Thursday at $12.06.

Latest Ratings for ATVI

DateFirmActionFromTo
Aug 2014Longbow ResearchUpgradesNeutralBuy
Aug 2014BarclaysMaintainsOverweight
Aug 2014MacquarieMaintainsOutperform

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View the Latest Analyst Ratings

Posted-In: Bank of AmericaAnalyst Color Price Target Analyst Ratings

 

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