UPDATE: Morgan Stanley Initiates Yelp at Equal-Weight on Valuation
Morgan Stanley initiated coverage on Yelp (NYSE: YELP) with an Equal-weight rating and a $22 price target.
Morgan Stanley commented, "Yelp's social user platform, high content quality, review density, and near-zero content costs are key competitive differentiators, in our view. While search engines such as Google have clear ambitions in local, they have so far failed to build active social communities that contribute high-quality, real-time reviews. Daily deal sites have also failed to achieve meaningful content depth, and currently demand a significantly larger share of a business' revenue than Yelp's straightforward, flat-rate-priced subscription offerings."
Yelp closed at $19.46 on Thursday.
Latest Ratings for YELP
|Sep 2014||Baird||Initiates Coverage on||Hold|
|Jul 2014||Raymond James||Downgrades||Outperform||Market Perform|
© 2014 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.