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UPDATE: Morgan Stanley Upgrades TripAdvisor to Overweight; Concerns Addressed

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Morgan Stanley raised its rating on TripAdvisor (NASDAQ: TRIP) from Underweight to Overweight and increased its price target from $31 to $41.

Morgan Stanley said, "We believe management is altering its monetization strategy for the better by testing a meta display and improving bidding visibility for advertisers. We expect hotel shopper growth to remain robust and pricing headwinds to dissipate, leading to TRIP meaningfully beating 2013 consensus estimates."

TripAdvisor closed at $34.31 on Friday.

Latest Ratings for TRIP

DateFirmActionFromTo
Feb 2015Deutsche BankMaintainsBuy
Feb 2015CRT CapitalMaintainsFairly Valued
Jan 2015Deutsche BankMaintainsBuy

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Posted-In: Morgan StanleyAnalyst Color Upgrades Pre-Market Outlook Analyst Ratings

 

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