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UPDATE: Morgan Stanley Upgrades TripAdvisor to Overweight; Concerns Addressed

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Morgan Stanley raised its rating on TripAdvisor (NASDAQ: TRIP) from Underweight to Overweight and increased its price target from $31 to $41.

Morgan Stanley said, "We believe management is altering its monetization strategy for the better by testing a meta display and improving bidding visibility for advertisers. We expect hotel shopper growth to remain robust and pricing headwinds to dissipate, leading to TRIP meaningfully beating 2013 consensus estimates."

TripAdvisor closed at $34.31 on Friday.

Latest Ratings for TRIP

DateFirmActionFromTo
Sep 2014Evercore PartnersUpgradesUnderweightEqual-weight
Sep 2014BMO CapitalInitiates Coverage onFairly Valued
Aug 2014WunderlichMaintainsHold

View More Analyst Ratings for TRIP
View the Latest Analyst Ratings

Posted-In: Morgan StanleyAnalyst Color Upgrades Pre-Market Outlook Analyst Ratings

 

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