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UPDATE: Morgan Stanley Upgrades TripAdvisor to Overweight; Concerns Addressed

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Morgan Stanley raised its rating on TripAdvisor (NASDAQ: TRIP) from Underweight to Overweight and increased its price target from $31 to $41.

Morgan Stanley said, "We believe management is altering its monetization strategy for the better by testing a meta display and improving bidding visibility for advertisers. We expect hotel shopper growth to remain robust and pricing headwinds to dissipate, leading to TRIP meaningfully beating 2013 consensus estimates."

TripAdvisor closed at $34.31 on Friday.

Latest Ratings for TRIP

DateFirmActionFromTo
Dec 2014Buckingham ResearchInitiates Coverage onNeutral
Nov 2014Credit SuisseInitiates Coverage onOutperform
Nov 2014Cantor FitzgeraldMaintainsHold

View More Analyst Ratings for TRIP
View the Latest Analyst Ratings

Posted-In: Morgan StanleyAnalyst Color Upgrades Pre-Market Outlook Analyst Ratings

 

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