UPDATE: Stifel Nicolaus Initiates TripAdvisor at Buy on Online Travel Outlook
Stifel Nicolaus initiated coverage on TripAdvisor (NASDAQ: TRIP) with a Buy rating and a $44 price target.
Stifel Nicolaus commented, "TripAdvisor is the largest online global resource for travel hotel opinions, reviews, and ratings. TripAdvisor's lead in collecting and curating travel reviews is extremely difficult to replicate at scale. We believe the asset value is underappreciated. While some may fear Google's encroachment into online travel research, we believe the Google risk has faded, due to consumer preference for TripAdvisor content and regulatory pressures on Google."
TripAdvisor closed at $34.45 on Tuesday.
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