UPDATE: Cantor Fitzgerald Initiates ValueClick at Buy on Differentiation and Valuation

Cantor Fitzgerald initiated its coverage on ValueClick

with a Buy rating and a $22 price target. Cantor Fitzgerald commented, "As a leading provider of digital marketing services, ValueClick differentiates its offering through extensive reach and by being a one-stop shopping destination for marketers/publishers looking for strategic planning, ad creation and optimization, media sourcing, and reporting and analytics. Management has proven M&A savvy, having completed 19 acquisitions since inception, and resilient in what continues to be a very competitive online ad market. At the current valuation, we find the stock compelling." ValueClick closed at $16.89 on Thursday.