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UPDATE: Credit Suisse Initiates Responsys at an Outperform Rating

Credit Suisse initiated coverage on Responsys (NASDAQ: MKTG) at an Outperform rating and a $15 price target.

Credit Suisse noted, “Responsys is a leader in SaaS marketing in interactive channels for large businesses and enterprises. Due to secular shifts in ad spending to e-mail, social, mobile, and display channels, we believe that the company will benefit from its on-demand Interact product suite as broader adoption of SaaS occurs within marketing departments.”

Responsys closed at $11.62 on Friday.

Posted-In: Credit SuisseAnalyst Color Initiation Analyst Ratings

 

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