UPDATE: JP Morgan Lowers PT on Google to $686

JP Morgan has published a research report on Google

and has lowered the price target on the company from $730 to $686 after the company reported 4Q earnings. In the report, JP Morgan writes, "Google's 4Q results were disappointing overall as revenue came in at least 3% below expectations and PF EPS fell short by nearly 10%. However, we believe it's hard to argue with 34% paid clicks growth, improvements in search ad quality that should ultimately drive incremental revenue, and a display business that is now on a $5 billion run-rate and accounts for ~12% of gross revenue. The 8% Y/Y decline in CPCs is concerning on the surface, but when the fundamental pressures are ad quality improvements and mix-shift toward mobile—along with FX—we're willing to look beyond some short-term pain. We're also willing to do this as we believe Google is more focused on innovation and execution one year into Larry Page's run as CEO. We reiterate our Overweight rating on Google and we'd be taking advantage of current weakness in the shares." JP Morgan maintains its Overweight rating on Google, which is currently trading down $56.57 from yesterday's $639.57 closing price.