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Analysts at BMO Capital Markets initiate coverage of lululemon athletica (NASDAQ: LULU) with a "market perform" rating. The target price for LULU is set to $28.
According to BMO Capital Markets, lululemon athletica is addressing an underserved market and has solid brand and growth prospects. “(LULU) is making inroads for expansion via strategic investments in supply chain systems, additional store personnel, and a growing e-commerce platform,” the analysts mention.
“Our proprietary focus group research indicates that LULU is a rising brand that dominates its niche… While we think LULU should be a solid performer over the long term, we believe the stock’s current valuation adequately reflects its positive near-term attributes,” the analysts add.