Jefferies Maintains Hold Rating and $55 PT on Intuit

A report from Jefferies reiterates its Hold rating and $55 price target on Intuit

. The report states, “The three key DIY tax software vendors have now made their core 2012 solutions available. With prices flat to up Y/Y pricing dynamics appear rational and it is now up to INTU to execute. INTU's new free tax advice service could help the co take share vs. pros/ tax stores. We continue to think there is limited upside to Cons Tax this year given the shift from pen + paper to digital last year.” INTU closed yesterday at $53.24.