UPDATE: Evercore Partners Initiates Coverage on Nielsen Holdings

A report from Evercore Partners states that it has initiated coverage on Nielsen Holdings

with an Equal-Weight rating and a $34 price target. The report says, “Nielsen enjoys an enviable position with “must have” data, compelling growth opportunities and a top-notch management team. A flurry of initiatives – online campaign measurement, emerging markets, integration of retail/media data – set the stage for acceleration. Why all the activity now? One explanation: for ten years through 2006 NLSN had several owners, several configurations and perhaps a lack of focus.” NLSN closed yesterday at $29.22.