Morgan Stanley Comments on Lorillard

Morgan Stanley provided color on Lorillard

in a research report published today. Morgan Stanley has previously given Lorillard and Equal-Weight rating. In the report, Morgan Stanley states, "Lorillard's announcement of wholesale list price increases across the majority of its cigarette brands not only reinforces the relatively consistent pricing momentum within the US cigarette industry (notwithstanding our expectation that either LO or one of its competitors would have taken pricing somewhat earlier during 2Q11), but also highlights the company's substantial pricing flexibility within the premium/discount segments." Shares of Lorillard were trading at $110.05 at the time of posting, up 1.08% from Thursday's market close.