Gilford Securities Reiterates comScore Buy

Gilford Securities reiterated its comScore (NASDAQ: SCOR) Buy rating in a research report published today. Gilford Securities has previously given comScore a $35 price target.

In the report, Gilford Securities states, "Internet Ad Bureau (IAB) announced industry advtg. had a recrod $7.3 billion Q1'11A, or up 23% yr./ yr., as wella s up against tough 8% comps, thus a doubly big surge. SCOR is the top internet research and marketing data firm, thus it should be the big winner in this recent good news."

Shares of comScore were trading at $27.98 at the time of posting, up 2.27% from Friday's market close.