Gilford Securities Lowers Arbitron PT To $43 (ARB)

Gilford Securities lowered its Arbitron (NYSE: ARB) price target from $47 to $43 and provided color on the company in a research report published today. Gilford Securities has previously given Arbitron a Hold rating.

In the report, Gilford Securities states, "We polled over a hundred radio execs and their replies were mostly positive. We found no evidence of mid-market groups thinking of going w/o ARB data, or “going naked”. A mid-mkt exec said they tried in '09; it cost them too much money, so they renewed in'10."

Shares of Arbitron were trading at $37.59 at the time of posting, up 1.81% from Monday's market close.