Deutsche Bank Initiates Coverage On Arbitron (ARB)

Deutsche Bank is initiating coverage on shares of Arbitron (NYSE: ARB) with a Buy rating and a $45 price target.

In a note to investors, Deutsche Bank writes, "Arbitron enjoys a dominant marketplace position, sustainable competitive advantage, high operating leverage, and an established platform to leverage for growth. We see double-digit EPS growth in 2011/12 and strong acceleration of cash flows from depressed levels now that the PPM rollout is complete and the radio ad market and economy are recovering. We believe the recent pullback in the shares offers an attractive entry point. Initiate with Buy and $45 PT; c.15% return potential."

Shares of ARB lost 30 cents on Friday to close at $39.49, a loss of 0.75%.