Jefferies Has Buy Rating On Kroger (KR)

Jefferies & Co. is out with a research report for The Kroger Co.

, saying it's a Buy over Supervalu

. In the research report, Jefferies writes, "We conducted a second proprietary survey of the supermarket industry and the results were once again notably positive for Kroger suggesting significant market share gains and the potential for margin progress. The survey also revealed some sequential improvement at Safeway, but fairly negative trends at Supervalu." Shares of Kroger gained 1.1% on Friday to close at $21.25, a gain of 24 cents.