Hudson Securities’ Lodging Industry Update (HOT, WYN, MAR)

Hudson Securites is out with a mid-day research report, where it takes a look at the recent performance of lodging and hospitality names. The firm cited the fact that PricewaterhouseCoopers (

), a well-respected hospitality industry-consulting firm, recently raised its 2010 and 2011 lodging forecasts. The report said that PWC now expects stronger demand growth and a faster recovery in room prices to produce 4.1% RevPAR growth in 2010 followed by 6.7% RevPAR growth in 2011. The HS analysts noted that, despite the market’s recent skittishness on the macro economy, the hotel sector continues to put up, week in and week out, data points that suggest an accelerating pace of recovery. They said, “This industry fell into such an abyss in 2008 and 2009 that we think the recovery from that abyss will continue even against the backdrop of a potentially softer economic recovery.” The Hudson analysts remarked that both supply and demand are heading in the right direction, with demand expected to increase 7% in 2010 against supply growth of 2%. They reiterated their Buy ratings on Starwood Hotels & Resorts Worldwide

, Marriott International Inc.

, and Wyndham Worldwide Corp.

.