Acxiom's LiveRamp Extends Collaboration with Facebook

LiveRamp, an operating arm of premium information technology services provider Acxiom Corporation ACXM, recently extended its data connectivity collaboration with technology firm Facebook, Inc. FB to offer an integrated marketing program to its clients.

The expanded partnership will enable Acxiom to offer its clients greater flexibility to execute seamless cross-channel marketing campaign for their consumers.

This extended collaboration will enable Acxiom's clients to connect Facebook advertising campaigns with offline sales transactions in retail stores, branch offices, contact centers, and other brick-and-mortar locations. This in turn will help them to securely onboard their sales transaction data and perform closed-loop measurement analysis. The strategic move is likely to generate incremental revenues through higher customer reach and top-of-the-mind product recalls.

Last month, LiveRamp had forged a similar technological collaboration with Alphabet Inc. GOOGL to offer Google Customer Match product to its clients. The integrated service will facilitate LiveRamp's clients to use LiveRamp Connect to activate their first-party emails for targeting advertisements across Google YouTube, Search, and Gmail. Customer Match will help clients to activate their email customer files with a few simple clicks instead of uploading the same to multiple locations.

ACXIOM CORP Price

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Founded in 1969, Acxiom offers consumer data and analytics, information technology, data integration, and consulting solutions that enable clients to improve their decision-making processes and better manage customer relationships. Over the years, the company has emerged as a formidable player in the field of marketing services and technology.

Acxiom has a diversified customer base that includes firms in the financial services, insurance, information services, and direct marketing, publishing, retail, consumer packaged goods, technology, automotive, healthcare, travel and telecommunications industries. The company utilizes a channel and media neutral approach to power more than a trillion transactions for its 7,000 global clients.

Acxiom currently has a Zacks Rank #4 (Sell). A better-ranked stock in the industry is EarthLink Holdings Corp. ELNK, sporting a Zacks Rank #1 (Strong Buy).

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