New Research on Lifestyles of Millennials Industry Growth and Forecast in UK 2014

Most up-to-date research on "Lifestyles of Millennials - UK - October 2014" to its huge collection of research reports. Traditional advertising has largely failed to capture imaginations of younger audiences, and advertisers need to step up creativity to sustain their appeal to Millennials. Funny and creative campaigns have the most potential for capturing the attention of younger consumers and winning their longer-term loyalty. Browse Detail Report With TOC @ http://www.researchmoz.us/lifestyles-of-millennials-uk-october-2014-report.html Table of Content Introduction Methodology Definitions Abbreviations Executive Summary Savings are a top priority for Millennials Figure 1: Current financial priorities, July 2014 High quality at the right price Figure 2: Factors important when shopping, July 2014 Personal influence in a social media world Figure 3: Attitudes towards advertising and shopping, July 2014 Digital natives prefer reading hard copies of books Figure 4: Attitudes towards digital and physical formats of media, July 2014 What we think Issues and Insights Appealing to the ethnic and racial diversity amongst Millennials The facts The implications How to market effectively to Millennials The facts The implications Trend Application Trend: Entrepreneurial Spirit Trend: Help Me Help Myself Trend: Play Ethic Browse Reports in Lifestyle @ http://www.researchmoz.us/lifestyle-market-reports-175.html Market Drivers Key points Demographic trends Figure 5: Trends in the age structure of the UK population, 2009-19 Employment status Figure 6: Employment status, by gender and age, July 2014 Financial health Figure 7: Highest educational attainment, by current financial situation, July 2014 Living situation Figure 8: Living situation, by age, July 2014 Race and ethnic background Figure 9: Race and ethnic background, July 2014 Nationality Figure 10: Nationality, July 2014 Millennial families Figure 11: Marital status, by presence of children in the household, for Millennials and all adults, April 2014 and July 2014 The Consumer – Personal Financial Priorities Key points Reliance on credit cards as a last resort… Figure 12: Current financial priorities, July 2014 …but credit remains a lifeline for Older Millennial females Figure 13: Current financial priorities, by gender and age, July 2014 Fewer financial worries for Millennials living at home with parents Figure 14: Current financial priorities, by current living situation, July 2014 The Consumer – Factors Influencing Purchase Decisions Key points High quality at the right price Figure 15: Factors important when shopping, July 2014 Figure 16: A board in front of Not a Burger Stand restaurant, September 2013 The appeal of disposable fashion Brand loyalty highest in beauty and personal care Buying practical things takes over trendy and prestigious products Figure 17: Factors important when shopping, July 2014 (continued) Figure 18: Screenshot of Think Dirty mobile app, June 2014 Millennial parents keener on environmental factors Figure 19: Factors important when shopping (any responses are shown), by gender and age, July 2014 Desire to fit in motivates Millennials living in house shares Figure 20: Factors important when shopping (any responses are shown), by current living situation, July 2014 The Consumer – Short- and Long-term Life Goals Key points Home ownership is the top aspiration amongst Millennials Figure 21: Future goals, by age, July 2014 Figure 22: Career Sushi homepage, September 2014 Figure 23: The Kitchen Library website, September 2014 Younger Millennial females are the most aspirational Figure 24: Number of future goals, by gender and age, July 2014 Travelling is the most immediate priority for Millennials Figure 25: Planned time for achieving goals, July 2014

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