Market Overview

2014 Bakery Products Market in China Research Report Share

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2014 Bakery Products Market in China Research Report Share

Most up-to-date research on "Bakery Products - China - September 2014" to its huge collection of research reports.

Consumers are paying more attention to the food they are ingesting under the growing concern of food safety and health issues. They are shifting their preferences to grain bread, which is less oily and using more organic coarse wholemeal flour. Homemade is another action consumers take to fight against the uncertainty in packaged products. Manufacturers should do more to reassure consumers about food safety and healthiness, as well as seeking new opportunities in response to the changing behaviour and preferences of consumers.

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Table of Content

Introduction
Definitions
Report structure
Methodology
Abbreviations

Executive Summary
The market
Figure 1: China’s bakery product market, value sales and forecast, 2009-19
Companies and Brands
Figure 2: Leading companies’ market shares in the China bakery market, by value, 2011-13
The Consumer – Changes in bakery products consumption
Figure 3: Changes in bakery products consumption, June 2014
The Consumer – Occasions of eating bakery products
Figure 4: Occasions of eating bakery products, June 2014
The Consumer – Places to buy bakery products
Figure 5: Places to buy bakery products, June 2014
The Consumer – Important consideration factors for buying bakery products
Figure 6: Important consideration factors for buying bakery products
The Consumer – Interest in new product features
Figure 7: Interest in new product features, June 2014
The Consumer – Attitudes towards bakery products
Figure 8: Attitudes towards bakery products, June 2014
Key issues
Grain bread will be the rising star
Homemade is no longer the proprietary of baking enthusiasts
How can the bakery market also seize the digital trend?
What we think

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Issues and Insights
Grain bread will be the rising star
The facts
The implications
Figure 9: Popular Flavours For Packaged Bakery Products, China, 2009-2013
Homemade is no longer the proprietary of baking enthusiasts
The facts
The implications
Concerns over food safety and health have actually bred more home bakers
Opportunities for bakery stores
Figure 10: Example of bakery stores offering bakery ingredients, Sunday Smile, Shanghai, 2014
How can the bakery market also seize the digital trend?
The facts
The implications
Importance of operating online
Convenience is an important factor in bakery purchase
The online cake store provides a prototype for other bakery products
Extra services via internet is key to success

Trend Applications
Prove It
Make it Mine
Sense of Intense

Market Size and Forecast
Key points
The bakery product market witnessed a rapid growth
Figure 11: China’s bakery product market, Retail value and volume sales, 2009-14
Still big room for growth
Figure 12: China’s bakery product market, value sales and forecast, 2009-19
Figure 13: China’s bakery product market, volume sales and forecast, 2009-19
Forecast methodology
Market Drivers
Growth Challenges

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