Sugar and Sweeteners Industry Trend and Share in US 2014 Research Share

Most up-to-date research on "Sugar and Sweeteners - US - September 2014" to its huge collection of research reports. The success of the honey segment is likely tied to the high perception of health it holds among US consumers. Some 60% of respondents to Mintel’s custom consumer survey say honey is good for health, compared to 10% who say granulated sugar is good for health. Browse Detail Report With TOC @ http://www.researchmoz.us/sugar-and-sweeteners-us-september-2014-report.html Table of Content Scope and Themes What you need to know Definition Data sources Sales data Consumer survey data Abbreviations and terms Abbreviations Executive Summary The market Dollar sales losses in category could slow in coming years Figure 1: Total US retail sales and forecast of sugar and sweeteners, at current prices, 2009-19 Leading companies Category highly fragmented, Domino leads with 13% of MULO sales Figure 2: MULO sales of sugar and sweeteners at retail (and percentage change), by leading companies, rolling 52 weeks 2013 and 2014 Segment performance Honey gains with sugar’s losses Figure 3: Total US retail sales of sugar and sweeteners (and percentage change) ($ millions), by segment, at current prices, 2009-14 The consumer Honey leads perception of health Figure 4: Healthfulness of sugars/sweeteners, correspondence analysis, September 2014 Consumers keep an eye on sweetener use in juice, carbonated soft drinks Figure 5: Paying attention to sugar/sweetener as an ingredient (top five), June 2014 What we think For Market Research Latest Reports Visit @ http://www.researchmoz.us/latest-report.html Issues and Insights How can the category combat negative perceptions of health? Issue Insight: The category needs to promote its strengths How closely do consumers pay attention to sweeteners in packaged food? Issue Insight: Arming shoppers with information about what’s inside should find appeal How can brands compete with the strength of private label? Issue Insight: Bring products out of the generic shadow Trend Applications Trend: FSTR HYPR Trend: Life Hacking Trend: Help Me Help Myself Market Size and Forecast Key points Sales and forecast of sugar and sweeteners Figure 6: Total US retail sales and forecast of sugar and sweeteners, at current prices, 2009-19 Figure 7: Total US retail sales and forecast of sugar and sweeteners, at inflation-adjusted prices, 2009-19 Dollar sales losses in category could slow in coming years Figure 8: Total US retail sales and forecast of sugar and sweeteners, at current prices, 2009-19 Forecast methodology Market Factors Health woes hurt and help category Sugar consumption on the decline, but still exceeds recommendations Figure 9: U.S. per capita sweetener availability, 1966-2012 Figure 10: Per capita sugar consumption in the United States: Actual versus Recommended, 1970-2010 General interest in healthy eating grows Sugar substitutes should benefit, but find challenges of their own Figure 11: Sugar substitutes/artificial sweeteners, February 2008-March 2014 Industry must promote its strengths and play a role in healthy eating Reduction of added sugars appears as cause célèbre Category players would do well to stay ahead of regulation Proposed Nutrition Facts label change looms large For More Reports Browse @ https://www.linkedin.com/today/author/68229468   About ResearchMoz   ResearchMoz is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price.   For More Information Kindly Contact: Email: sales@researchmoz.us