2014 Yogurt and Yogurt Drinks Market Share and Growth Brazil Research Analysis

Most up-to-date research on "Yogurt and Yogurt Drinks - Brazil - September 2014" to its huge collection of research reports. This report will help you to uncover opportunities and understand the key issues affecting your market. How? By giving you instant access to analysis and critical recommendations. It will also challenge routine thinking by providing fresh, new perspectives that energizes your thought processes. Browse Detail Report With TOC @ http://www.researchmoz.us/yogurt-and-yogurt-drinks-brazil-september-2014-report.html Mintel research sources can include exclusive consumer data, brand/company research and insights from key trade members. This means that we provide you with the complete picture and robust information you need to make the decisions to drive your business forward. Table of Content Introduction Definitions Yogurt and yogurt drinks market Abbreviations Executive Summary The market Figure 1: Brazil retail value sales of yogurt, 2009-19 Companies, brands, and innovations Danone leads the yogurt market in Brazil Figure 2: Leading brands’ shares in the Brazil yogurt market, by value, 2012-13 The consumer Limited editions of yogurts can increase consumption frequency among Brazilians aged 16-34 Figure 3: Consumption frequency of flavored spoonable yogurt (eg Danoninho), by age group, June 2014 Yogurts that keep hunger at bay can be attractive to consumers who skip meals regularly Figure 4: Consumption occasion, ‘To replace a meal’, by region, June 2014 Positioning yogurt as a cooking ingredient could boost the category in Brazil Figure 5: Attitudes and opinions about yogurts - ‘yogurt is a healthy substitute of double cream (ie creme de leite) as a cooking ingredient’, by age group, June 2014 Households with children tend to buy more than one type of yogurt, which can boost category consumption Figure 6: Behavior toward yogurts ‘I usually choose different types of yogurts for different family members’, by children/no children in household, June 2014 What we think For Market Research Latest Reports Visit @ http://www.researchmoz.us/latest-report.html Market – Key Points How can companies increase consumption of Greek yogurt in all Brazilian regions? Could healthy attributes increase consumption of yogurt among Brazilians in socioeconomic group AB? Could yogurt be positioned more like a snack to be consumed at work? Could a wider variety of flavors, as well as more indulgent flavors, increase consumption of yogurt among Brazilian men? Trend Applications Trend: FSTR HYPR Trend: Transumers Trend: Extend My Brand Who’s Innovating? Key points Innovation in Greek yogurt sold in the US can also be used in Brazil to help the category to grow Figure 7: Launches of Greek yogurts as a share of new products in the Brazilian yogurt market, August 2001-July 2014 The yogurt category can meet demand for healthier children’s food Figure 8: Launches of children’s yogurts (up to 12 years old) as a share of new products in the Brazilian yogurt market, 2009-13 Companies can stand out in the market by launching products with new functional claims by adding new ingredients Figure 9: Launches of yogurts claims ‘low/no/reduced fat’, ‘low/no/reduced sugar’, ‘low/no/reduced calories and ‘digestive’, as a share of new products in the Brazilian yogurt market, 2009-13 Market and Forecast Key points The yogurt market grows mainly in value, due to launches of higher-priced products Figure 10: Brazil retail value and volume sales of yogurt, 2009-19 Demand for more convenience and Brazilian’s higher incomes drive consumption of yogurt in Brazil The segments of functional yogurts and Greek yogurts contribute to a more dynamic category Figure 11: Brazil retail value sales of yogurt, 2009-19 Figure 12: Brazil retail volume sales of yogurt, 2009-19 Factors used in the forecast Market Share Key points Danone leads the yogurt market in Brazil Figure 13: Leading brands’ shares in the Brazil yogurt market, by value, 2012-13 Figure 14: Leading brands’ shares in the Brazil yogurt market, by volume, 2012-13 For More Reports Browse @ https://www.linkedin.com/today/author/68229468   About ResearchMoz   ResearchMoz is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price.   For More Information Kindly Contact: Email: sales@researchmoz.us