Market Overview

2014 Weight Loss and Health Supplements Industry in China Growth and Analysis

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2014 Weight Loss and Health Supplements Industry in China Growth and Analysis

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Weight loss and health supplements need to move away from the traditional dull, ‘drug’ feel image to improve their appeal to today’s consumers.

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Table of Content

Introduction
Definition
Weight loss products
Health supplements
Methodology
Abbreviations

Executive Summary
The market
Weight loss
Figure 1: Total retail market value of weight loss supplements that are certified*, 2009 -19
Health supplements
Figure 2: Retail market value of certified health supplements*, China, 2009 -19
Health supplement companies and brands
Figure 3: Leading companies’ market shares in the China retail certified health supplement market*, by value, 2012-13
Innovations
Weight loss
Product claims based on both “naturalness” and low/no additives
Marketing with beauty benefits
Health supplements
Immune system is the top functional claim in new launches in China
All eyes on kids
The consumer
Over 60% of consumers consider themselves overweight
Figure 4: Weight condition, June 2014
Men are less strict on to themselves than women in weight management
Weight loss beverages, dissolvable products and meal replacements are most popular
More complaint about price in health supplements
Target health supplements differently to men and women users
Figure 5: Using health supplements on a regular basis, by gender, June 2014
Figure 6: Attitudes towards health supplements, by gender, June 2014
Trusted recommendations are most valued
Key issues
Revitalising the image of health supplements
Increasing weight loss and health supplement credibility and relevancy
Seizing opportunities in the male market
What we think

Issues and Insights
Revitalising the image of weight loss products and health supplements
The facts
The implications
Figure 7: Bio-Life Chocbiotics Chewable Chocs with Probiotic, Malaysia, Jun 2013
Figure 8: Pro Clinical Hydroxycut Weight Lose Sprinkles, US, February 2013
Increasing weight loss and health supplement credibility and relevancy
The facts
The implications
Seizing opportunities in the male market
The facts
The implications
Figure 9: GNC Mega Men Mini Dietary Supplement for Men, US, Jun 2014
Figure 10: Slimming Supplements for Men, France and South Africa, 2012-June 2014

Trend Applications
Trend: Prove it
Trend: Help Me Help Myself
Trend: Man in the Mirror

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Market Size and Forecast
Key points
Market size – Weight loss
Figure 11: Retail market value of weight loss products that are certified, China, 2010-13
Market forecast – Certified weight loss supplements
Figure 12: Total retail market value of weight loss supplements that are certified*, 2009-19
Market size – Health supplements
Figure 13: Retail market value of certified health supplements*, by segment, China, 2009 -13
Market Forecast – Certified health supplements
Figure 14: Retail market value of certified health supplements*, China, 2009 -19
Forecast methodology

Key Factors Impacting the Market
Key points
Price is becoming more transparent
Busy urbanites’ lifestyle and work-related stress
Increasing consumer awareness for preventative healthcare
Concerns about weight lead to interest in weight management
Figure 15: Weight condition, by gender and age group, June 2014
Public scrutiny and tightening regulations
Competition from other methods to manage weight and stay healthy
Figure 16: Steps to maintain/lose weight, June 2014
Lack of noticeable effects in the short term

Market Share in Health Supplements Market
Key points
Top 10 players only account for less than 30% of the market value
Figure 17: Value share and value sales of top companies in retail certified health supplement market*, 2012-13
Pfizer is still leading, followed by Amway
A fragmented market with a long tail of smaller local manufacturers

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