2014 Weight Loss and Health Supplements Industry in China Growth and Analysis

Most up-to-date research on "Weight Loss and Health Supplements - China - September 2014" to its huge collection of research reports. Weight loss and health supplements need to move away from the traditional dull, ‘drug’ feel image to improve their appeal to today’s consumers. Browse Detail Report With TOC @ http://www.researchmoz.us/weight-loss-and-health-supplements-china-september-2014-report.html Table of Content Introduction Definition Weight loss products Health supplements Methodology Abbreviations Executive Summary The market Weight loss Figure 1: Total retail market value of weight loss supplements that are certified*, 2009 -19 Health supplements Figure 2: Retail market value of certified health supplements*, China, 2009 -19 Health supplement companies and brands Figure 3: Leading companies’ market shares in the China retail certified health supplement market*, by value, 2012-13 Innovations Weight loss Product claims based on both “naturalness” and low/no additives Marketing with beauty benefits Health supplements Immune system is the top functional claim in new launches in China All eyes on kids The consumer Over 60% of consumers consider themselves overweight Figure 4: Weight condition, June 2014 Men are less strict on to themselves than women in weight management Weight loss beverages, dissolvable products and meal replacements are most popular More complaint about price in health supplements Target health supplements differently to men and women users Figure 5: Using health supplements on a regular basis, by gender, June 2014 Figure 6: Attitudes towards health supplements, by gender, June 2014 Trusted recommendations are most valued Key issues Revitalising the image of health supplements Increasing weight loss and health supplement credibility and relevancy Seizing opportunities in the male market What we think Issues and Insights Revitalising the image of weight loss products and health supplements The facts The implications Figure 7: Bio-Life Chocbiotics Chewable Chocs with Probiotic, Malaysia, Jun 2013 Figure 8: Pro Clinical Hydroxycut Weight Lose Sprinkles, US, February 2013 Increasing weight loss and health supplement credibility and relevancy The facts The implications Seizing opportunities in the male market The facts The implications Figure 9: GNC Mega Men Mini Dietary Supplement for Men, US, Jun 2014 Figure 10: Slimming Supplements for Men, France and South Africa, 2012-June 2014 Trend Applications Trend: Prove it Trend: Help Me Help Myself Trend: Man in the Mirror Browse Reports in Healthcare @ http://www.researchmoz.us/healthcare-market-reports-56.html Market Size and Forecast Key points Market size – Weight loss Figure 11: Retail market value of weight loss products that are certified, China, 2010-13 Market forecast – Certified weight loss supplements Figure 12: Total retail market value of weight loss supplements that are certified*, 2009-19 Market size – Health supplements Figure 13: Retail market value of certified health supplements*, by segment, China, 2009 -13 Market Forecast – Certified health supplements Figure 14: Retail market value of certified health supplements*, China, 2009 -19 Forecast methodology Key Factors Impacting the Market Key points Price is becoming more transparent Busy urbanites’ lifestyle and work-related stress Increasing consumer awareness for preventative healthcare Concerns about weight lead to interest in weight management Figure 15: Weight condition, by gender and age group, June 2014 Public scrutiny and tightening regulations Competition from other methods to manage weight and stay healthy Figure 16: Steps to maintain/lose weight, June 2014 Lack of noticeable effects in the short term Market Share in Health Supplements Market Key points Top 10 players only account for less than 30% of the market value Figure 17: Value share and value sales of top companies in retail certified health supplement market*, 2012-13 Pfizer is still leading, followed by Amway A fragmented market with a long tail of smaller local manufacturers

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