Market Overview

Cordials and Squashes Industry Growth and Research Share in UK 2014

Cordials and Squashes Industry Growth and Research Share in UK 2014

Most up-to-date research on "Cordials and Squashes - UK - September 2014" to its huge collection of research reports.

There is potential for energy drinks brands such as Red Bull or Monster to enter the super-concentrate market. These brands are likely to hold more resonance among young consumers than more family-oriented brands such as Robinsons.

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Table of Content


Executive Summary
The market
Figure 1: Forecast of UK value sales of cordials and squashes, 2009-19
Market factors
Companies, brands and innovation
Britvic retains lead in the market
Figure 2: Value shares of top-selling cordial and squash brands in the off-trade, 2013/14*
Super-concentrated squashes enter the market in 2014
Suntory and Britvic dominate adspend
The consumer
Four in five people drink squash
Figure 3: Frequency of usage of squashes and cordials, June 2014
Marked openness towards squash with natural sweeteners
Figure 4: Interest in different types of squash/cordial product, June 2014
Scope to drive interest in the on-trade with wider ranges
Figure 5: Attitudes towards cordials and squashes, June 2014
Sugar and sweeteners raise concerns about the healthiness of squash and cordials
Figure 6: Further attitudes towards cordials and squashes, June 2014
What we think

Issues and Insights
Cordial and squash brands can look to added functionality to boost their appeal
The facts
The implications
New packaging designs could shake up the squashes/cordials market
The facts
The implications
Cordials should expand their ranges to tap the on-trade market more effectively
The facts
The implications

Trend Application
Trend: Minimize Me
Trend: Extend My Brand
Trend: Mood to Order

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Market Drivers
Key points
Hot summer in 2013 provided a boost
Figure 7: Mean temperature, rainfall and sunshine hours over summer (June, July and August), UK, 2008-14
Sugar concerns reflect on the market
The ageing population poses challenges to the market
Figure 8: Trends in the age structure of the UK population, 2009-14 and 2014-19

Strengths and Weaknesses

Who’s Innovating?
Key points
NPD activity falls to a five-year low in 2013
Figure 9: Share of new cordial and squash product launches in NPD in the UK non-alcoholic drinks market, 2009-14
Figure 10: Share of new launches in the cordials and squashes market, by own-label and brands, 2009-14
Tesco continues to lead innovation
Figure 11: Share of new launches in the cordials and squashes market, by company, 2010-14
A burst in activity in super-concentrates
Jump in L/N/R sugar and calorie claims in 2013
Figure 12: Share of new launches in the cordials and squashes market, by claims, 2010-14

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