New Study | Colour Cosmetics Industry Trend and Growth in China 2014
Most up-to-date research on "Colour Cosmetics - China - September 2014" to its huge collection of research reports.
Given consumers’ repertoire behaviour in colour cosmetics, there is a high possibility they use several products at the same time or switch brands very often. Therefore, brand awareness is still important, even if shoppers do not think about one brand frequently. It is also crucial to ensure that there is enough in-store marketing to remind shoppers each time when they are selecting a brand.
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Make-up brands need to innovate, renovate and promote throughout the year, while portfolio management is essential. Brands need to maximise the value of their “hero” products while eliminating ineffective advertising of poorly-performing SKUs.
Considering most consumers wear make-up occasionally brands need to continuously create visual content that associate with a specific occasion: one minute daily fresh-up, three minutes touch up for office lady, 10 minutes for party look, or 20 minutes for a date.
Table of Content
Colour cosmetics products included:
Product definition in different sections
A fast evolving market
Figure 1: China colour cosmetics market value in RMB, 2009-14
Figure 2: Best- and worst-case forecast of China retail value sales of colour cosmetics, 2009-19
High penetration and repertoire behaviour
Figure 3: Repertoire behaviour by category, June 2014
Associate make-up styles with different occasions
Figure 4: Usage occasion, June 2014
What we think
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Issues and Insights
How to counter consumer’s fading loyalty to one brand
How to create new looks
How to convert non-users
Can BB cream replace moisturiser?
Mood to Order
Return to the Expert
Market Size and Forecast
A rapidly evolving market
Figure 5: China colour cosmetics market value in local currency, 2009-14
Growing disposable income
Figure 6: Per capita income level in rural and urban, China, 2008-13
E-commerce revolution powering consumption
Era of Her
Turn pollution threat into opportunities
Figure 7: Example of smog in Shanghai, December 6th 2013
Figure 8: Best- and worst-case forecast of China retail value sales of colour cosmetics, 2009-19
New generation of foundation fuels up the segment growth
Figure 9: Best- and worst-case forecast of China retail value sales of facial foundation and make-up, 2009-19
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