Marketing to Moms in Canada 2014 Growth and Analysis

Most up-to-date research on "Marketing to Moms - Canada - September 2014" to its huge collection of research reports. Providing greater incentives for ‘liking’ a brand like contest entries, free sample products, the ability to be among the first to try new products or the ability to provide feedback, may help to develop brand engagement. Browse Detail Report With TOC @ http://www.researchmoz.us/marketing-to-moms-canada-september-2014-report.html Table of Content Introduction Methodology Abbreviations Executive Summary Market overview The Canadian female population is aging; as is the average age of women at childbirth Figure 1: Total Canadian population of women, by age, 2008-18 Figure 2: Average age of mother at childbirth and percent of births to mothers over 30-years-old, 1974-2010 The consumer Most Canadians mothers are married or coupled, with three quarters being married to an opposite-sex partner Figure 3: Parenting situation among Canadians mothers, August 2014 Figure 4: Ages of children among surveyed mothers, August 2014 Almost all Canadian mothers are using social media Figure 5: Social media participation in the past 3 months, August 2014 Canadians mothers are most likely to spend their money on clothes and food Figure 6: Category spending among mothers, August 2014 Family and friends are the most trusted source among Canadian mothers Figure 7: Trusted sources for purchase decisions, August 2014 Always being there and being patient are most widely cited as defining a good mom Figure 8: Characteristics associated with being a good mother – Top-five ranked, August 2014 Canadian mothers hope their children will be happy and confident in themselves Figure 9: Moms’ aspirations for their children, August 2014 What we think Issues and Insights Engaging with Canadian mothers on social media The facts The implications Mothers are driving healthy living in Canada The facts The implications Marketing to moms when they are without their children The facts The implications Focusing on Canada’s changing family structure The facts The implications Trend Application Trend: Click and Connect Trend: Let’s Make a Deal Trend: Switch Off Browse Reports in Lifestyle @ http://www.researchmoz.us/lifestyle-market-reports-175.html Market Drivers Key points Demographic overview The Canadian female population is aging Figure 10: Total population of women in Canada, by age, 2008-18 Figure 11: Total female population in Canada, by province, 2013 Births and birth rates have slowed in recent years Figure 12: Annual births and birth-rate*, 1981-2011 Figure 13: Fertility rate by age group (per 1,000 women), 2001-11 Figure 14: Average age of mother at childbirth and percent of births to mothers over 30-years-old, 1974-10 Economic overview Income and savings on the rise Figure 15: Household disposable incomes and savings in Canada, 2008-14 Figure 16: Inflation rate in Canada, 2004-14 Figure 17: Monthly movements in selected major components of the Canadian Consumer Price Index, seasonally adjusted, 2007-12 Canada’s employment rates remain steady Figure 18: Canada’s unemployment rate, by gender, 2008-14 Shopping-specific overview Shopping opportunities have increased in Canada Figure 19: Total number of shopping centres in Canada, 2001-12 Figure 20: Retail e-commerce sales in Canada (in billion US dollars), 2012-17 Nut-free school lunches still affects food purchasing Advertising and Online Resources for Canadian Mothers Key points Advertising focusing on moms Canadian blogs and other online outlets for moms Mother’s Day can be a lucrative opportunity for brands The Consumer – Canadian Moms and Family Key points Married couples remain the top family structure but are declining in share Figure 21: Distribution and percentage change of census families by family structure, 2001-11 Most Canadian mothers are married or coupled, with three quarters being married to an opposite-sex partner Figure 22: Parenting situation among Canadians mothers, August 2014 Profiling of Canadian moms Figure 23: Ages of children among surveyed mothers, August 2014 Figure 24: Number of children in household among surveyed mothers, August 2014 Figure 25: Working status among surveyed mothers, August 2014 Figure 26: Financial situation among surveyed mothers, August 2014 For More Reports Browse @ https://www.linkedin.com/today/author/68229468   About ResearchMoz   ResearchMoz is the one stop online destination to find and buy market research reports & Industry Analysis. 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