Market Overview

Vitamins and Supplements Market Analysis in UK 2014

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Vitamins and Supplements Market Analysis in UK 2014

Most up-to-date research on "Vitamins and Supplements - UK - September 2014" to its huge collection of research reports.

Although the top reason for taking vitamins/supplements is generic, the rise in value sales of vitamins/supplements specifically for men and women suggests that consumers want a degree of personalisation, offering opportunities for the market. Driving further segmentation within demographic groups could be a way to encourage growth. In 2014, the ASA (Advertising Standards Agency) has shown evidence of clamping down on claims in advertising, particularly when it comes to appearance benefits, suggesting that the advertising and claims environment could become more challenging for brands.

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Table of Content

Introduction

Definition
Methodology
Consumer research
Abbreviations

Executive Summary

The market
Figure 1: Best- and worst-case forecast for retail value sales of vitamins and supplements, 2009-19
Market factors
Companies, brands and innovation
Figure 2: New product launches in vitamins and supplements, % by top claims, 2013 and 2014
Figure 3: New product launches in vitamins and supplements, % branded vs. own-label, 2010-14
The consumer
Figure 4: Vitamins and supplements taken daily or occasionally in the last 12 months, June 2014
Figure 5: Interest in appearance benefits, June 2014
What we think

Issues & Insights

Consumers want personalisation
The facts
The implications
The ASA is clamping down on advertising
The facts
The implications
High interest in appearance benefits
The facts
The implications

Trend Application

Trend: The Big Issue
Trend: Influentials
Futures: Generation Next

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Market Drivers

Key points
The youngest and eldest demographics offer opportunities
Figure 6: Trends in the age structure of the UK population, by gender, 2009-19
Cost-conscious shoppers could turn to own-label more
Figure 7: Barriers to being healthy, April 2014
Vitamin usage shows rise
Figure 8: Changes in healthy and unhealthy habits – difference between people doing more and less for each habit, April 2014
Competition from other categories

Who’s Innovating?

Key points
New launches – branded vs own-label
Figure 9: New product launches in vitamins and supplements, % branded vs. own-label, 2010-14
Figure 10: Examples of own-label launches in 2013
Innovations by manufacturer
Figure 11: New product activity in vitamins and supplements, % share by top manufacturers, 2010-13
Figure 12: Examples of launches by Natures Aid, 2013
Top product claims
Figure 13: New product launches in vitamins and supplements, % by top claims, 2013 and 2014
Figure 14: Examples of antioxidant and skin/nail/hair products launched in 2014

Market Size and Forecast

Key points
Decline in value in 2014
Figure 15: Value sales of vitamins and supplements, 2009-19
Steady growth to 2019
Figure 16: Best- and worst-case forecast for retail value sales of vitamins and supplements, 2009-19
Forecast methodology

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