Vitamins and Supplements Market Analysis in UK 2014

Most up-to-date research on "Vitamins and Supplements - UK - September 2014" to its huge collection of research reports. Although the top reason for taking vitamins/supplements is generic, the rise in value sales of vitamins/supplements specifically for men and women suggests that consumers want a degree of personalisation, offering opportunities for the market. Driving further segmentation within demographic groups could be a way to encourage growth. In 2014, the ASA (Advertising Standards Agency) has shown evidence of clamping down on claims in advertising, particularly when it comes to appearance benefits, suggesting that the advertising and claims environment could become more challenging for brands. Browse Detail Report With TOC @ http://www.researchmoz.us/vitamins-and-supplements-uk-september-2014-report.html Table of Content Introduction Definition Methodology Consumer research Abbreviations Executive Summary The market Figure 1: Best- and worst-case forecast for retail value sales of vitamins and supplements, 2009-19 Market factors Companies, brands and innovation Figure 2: New product launches in vitamins and supplements, % by top claims, 2013 and 2014 Figure 3: New product launches in vitamins and supplements, % branded vs. own-label, 2010-14 The consumer Figure 4: Vitamins and supplements taken daily or occasionally in the last 12 months, June 2014 Figure 5: Interest in appearance benefits, June 2014 What we think Issues & Insights Consumers want personalisation The facts The implications The ASA is clamping down on advertising The facts The implications High interest in appearance benefits The facts The implications Trend Application Trend: The Big Issue Trend: Influentials Futures: Generation Next Browse Reports in Healthcare @ http://www.researchmoz.us/healthcare-market-reports-56.html Market Drivers Key points The youngest and eldest demographics offer opportunities Figure 6: Trends in the age structure of the UK population, by gender, 2009-19 Cost-conscious shoppers could turn to own-label more Figure 7: Barriers to being healthy, April 2014 Vitamin usage shows rise Figure 8: Changes in healthy and unhealthy habits – difference between people doing more and less for each habit, April 2014 Competition from other categories Who’s Innovating? Key points New launches – branded vs own-label Figure 9: New product launches in vitamins and supplements, % branded vs. own-label, 2010-14 Figure 10: Examples of own-label launches in 2013 Innovations by manufacturer Figure 11: New product activity in vitamins and supplements, % share by top manufacturers, 2010-13 Figure 12: Examples of launches by Natures Aid, 2013 Top product claims Figure 13: New product launches in vitamins and supplements, % by top claims, 2013 and 2014 Figure 14: Examples of antioxidant and skin/nail/hair products launched in 2014 Market Size and Forecast Key points Decline in value in 2014 Figure 15: Value sales of vitamins and supplements, 2009-19 Steady growth to 2019 Figure 16: Best- and worst-case forecast for retail value sales of vitamins and supplements, 2009-19 Forecast methodology For More Reports Browse @ https://www.linkedin.com/today/author/68229468   About ResearchMoz   ResearchMoz is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price.   For More Information Kindly Contact: Email: sales@researchmoz.us