US Warehouse Clubs Market Shares, Strategies, and Forecasts, Worldwide 2014

Warehouse clubs are favored for their competitive prices, bulk items and quality products; however annual membership fees deter some consumers. Warehouse clubs can offer more tiers of membership as well as more trial shopping days to promote the value of shopping at warehouse clubs.

 

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Table of Content

Scope and Themes

What you need to know

Definition

Data sources

Sales data

Consumer survey data

Direct marketing creative

Abbreviations and terms

Abbreviations

Terms

 

Executive Summary

Overview

The market

Figure 1: Total US sales and fan chart forecast of warehouse clubs, at current prices, 2009-19

Market drivers

Consumer confidence and unemployment

Figure 2: Consumer confidence and unemployment, 2000-Q1 2014

Household size impacts warehouse club shopping

Figure 3: Percent of total households, by number of people in household, 2012

The consumer

Most shop in-stores at warehouse clubs rather than online

Figure 4: Warehouse clubs shopped, March 2014

Most shop at warehouse clubs based on price

Figure 5: Reasons for shopping at warehouse clubs, March 2014

Most warehouse club shoppers like to browse

Figure 6: Shopping behaviors at warehouse clubs, March 2014

Lower membership fees, free trial days would encourage more warehouse club shopping

Figure 7: Factors to encourage more warehouse club shopping, March 2014

What we think

 

Issues and Insights

How will the growing Hispanic population impact warehouse clubs?

The issues

The implications

What role does online shopping play in the warehouse club market?

The issues

The implications

How can warehouse clubs appeal to more shoppers?

The issues

The implications

 

Trend Applications

Trend: Secret, Secret

Trend: Access All Areas

Trend: Why Buy

 

Market Size and Forecast

Key points

Warehouse clubs’ sales expected to grow

Figure 8: Total US warehouse club retail sales and forecast, at current prices, 2009-19

Figure 9: Total US warehouse club retail sales and forecast, at inflation adjusted prices, 2009-19

Figure 10: Number of warehouse club stores operating in the US, 2009-14

Fan chart forecast

Figure 11: Total US sales and fan chart forecast of warehouse clubs, at current prices, 2009-19

 

Market Drivers

Key points

Consumer confidence and unemployment

Figure 12: Consumer confidence and unemployment, 2000-Q1 2014

Household size impacts warehouse club shopping

Figure 13: Percent of total households, by number of people in household, 2012

Millennials and their impact on warehouse clubs

The shrinking middle class

 

Competitive Context

Key point

Competition from other channels

Amazon Pantry aims to fight club stores head on

Groupon aims to compete with warehouse clubs

 

Retailer Overview

BJ’s Wholesale Club

Costco

Sam’s Club

Other notable warehouse clubs

Issues and opportunities for warehouse clubs

Current retail model and key issues:

Opportunities:

 

Innovations and Innovators

Sam’s Club offering more services for shoppers

Costco partners with Instacart for home delivery

Boxed offers New Yorkers an alternative to warehouse clubs

 

Marketing Strategies

Overview of the brand landscape

Sampling

Private label

Coupon and special offers (print and email)

Figure 14: BJ’s Wholesale Club email promotion, April 2014

Figure 15: Sam’s Club email promotion, April 2014

Figure 16: Costco email promotion, April 2014

Figure 17: Zulily Sam’s Club offer, May 2014

 

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