Online Users Are Turning to Video and Why You Should Adopt
Internet users spend more time watching videos online than reading or listening to any other medium in the internet, GfK’s syndicated Multimedia Mentor said in a report.
The report produced by GfK said minutes spent for online viewing has doubled in the past four years.
Internet users spend 23 minutes per day watching online videos, the report covering 2,388 young adult respondents said. While the number is lower than the 24 minutes in 2012, it is higher than 17 minutes in 2011, and 10 minutes in 2010.
“MultiMedia Mentor shows that minutes of online viewing has more than doubled over the past four years; in 2013, the average person spent 23 minutes a day watching Internet video,” the report read.
This means internet users who are young adults watch online videos more than they read online newspapers and magazines. Video also trumps listening to online radio.
The report said internet users read online magazines for only three minutes a day in 2011, 2012 and 2013, and two minutes in 2010.
Meanwhile, users read online newspapers for only five minutes a day in 2013, and six minutes in 2010, 2011 and 2012, the report said.
Internet users also only listen to online radio for eight minutes a day in 2013, six minutes in 2011 and 2012, and seven minutes in 2010.
Users are becoming more engaged in the visual platform than in print or audio formats.
Through RealBiz’s video processing technology, property buyers need not go to the actual site to check out the property. RealBiz offers video streaming to real estate agents and brokers for them to get clients even from other parts of the world.
The company does it through its HomeTourNetwork operation by which the company offers a Television video-on-demand network, a MicroVideo App (MVA) network, and an existing Virtual Tour network.
The Virtual Tour allows clients to have an interactive tour of a property without the need to be physically present in the site.
Since RealBiz rolled out its video platforms, there are 15,350 active agents using MVA and Nestbuilder Agent, and at least 24,000 videos of agents’ videos published daily.
Meanwhile, at least 24,637 active agents use RealBiz Virtual Tour products with 113,092 total active published listings. Over 350,000 real estate agents and brokers use the video technology of RealBiz.
The following article is from one of our external contributors. It does not represent the opinion of Benzinga and has not been edited.