Facebook begins testing "Happening Now" feature for News Feed

According to DazeInfo, Facebook has begun testing a new feature for users' News Feeds, dubbed “Happening Now.” According to the report, Happening Now provides a real-time view of what your friends are liking, sharing, or posting on Facebook.

The new News Feed section has been divided into three frames. The overall achievement from this roll out seems to draw more attention towards news' by using ‘intelligent' scrolling and framing methods.

Unlike “Profile” section, there are no more sponsored ads or suggestions on right panel now. Going further, the right panel has been complete dedicated to “latest News Trends” titled as “Happening Now” which showcases the most active and responsive news'/updates of your network. Intelligently, the scrolling of this section has been isolated than other part of the page scrolling to keep users focused on latest news.

Facebook has responded, stating that it is currently testing this feature with a select group of users:

“We are currently testing a feature within News Feed that gives people the ability to see what their friends are commenting on and “liking”, as these actions are being taken on Facebook.

This test includes a small percentage of Facebook users,  just a fraction of a percent. In the coming weeks, as we learn more from this test, we'll keep making improvements and may expand it to more people.”