Market Overview

[UPDATE] First look at ‘Apple Store 2.0′ in Australia

As we reported earlier this week, what is being referred internally as “Apple Store 2.0″ has begun appearing in Australia. Apple Store 2.0 is the new Apple retail store experience. Apple celebrated the tenth anniversary of the opening of its first retail store this week as well.

As noted by 9to5Mac, the first thing customers will notice when walking into Apple stores now are the interactive iPads on display that show you information about Macs that are next to them. Features, comparisons, and more can be accessed from the iPad. If needed, customers can ask to speak to a specialist about the Mac model as well.

We're still searching for other changes in retail stores. If you notice anything, you can email brian [at] itsalltech [dot] com.

UPDATE: A video has been posted to YouTube giving a quick tour of these new iPads:



The following article is from one of our external contributors. It does not represent the opinion of Benzinga and has not been edited.

 

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