HENDERSON, NV, Sept. 2 /PRNewswire-FirstCall/ – Kore Nutrition Incorporated (“Kore” or the “Company”) KORE and the Company’s wholly owned subsidiary, Go All In, Inc. (“ALL IN”), are pleased to announce the establishment of their new Asian Licensee, ALL IN Asia.
ALL IN Asia is headed by Mr. Desmond Liew, an experienced and highly capable marketing and distribution expert in Asia. ALL IN Asia will manage the rollout of ALL IN Energy products throughout the important markets of Mainland China, Hong Kong, and Korea initially, then expand distribution throughout the rest of this region over time.
The Asia Pacific region accounts for an estimated 30% of worldwide energy drink consumption. According to Zenith International, the worldwide beverage consumption analytical firm, annual beverage consumption growth projections through 2010 in Asia will be, on average, 12% – 14%, and projected to continue at this level through 2015.
ALL IN Asia will be an integral component of the strategic development of high quality ALL IN products with a view to increasing company profits, brand awareness, and shareholder value.
ALL IN Energy products will be custom designed to appeal to Asian consumers across all demographics but with special consideration towards an increasingly prevalent poker and casino culture. Consumers in this market are expected to immediately identify with ALL IN’s brand focus of safely providing a sustained level of energy, focus, stamina, sharpness of mind and memory, and immune system support, during times of extreme competitive pressure, as well as for the everyday demands of life.
ALL IN Asia will focus on sales and distribution to on-premise hotel casinos, private casinos and betting houses in addition to off-premise retail outlets and neighborhood markets all over China, such as Lotus Supermarkets and Carrefour stores.
Initially, ALL IN Asia products will be manufactured in the U.S. and shipped by ocean vessel to key Asian ports near the Company’s distribution operations. When ALL IN Asia sales have achieved a predetermined level, ALL IN Asia will seek out and contract local manufacturers, eliminating the costs of ocean freight, which is expected to thus exponentially increase profits.
ALL IN Asia sales are projected to be significant due to the sheer size of the market, an exploding trend of energy drink consumption in Asia, and aggressive distribution partners. Asia sales are expected to increase the Company’s profits significantly.
About Kore Nutrition and ALL IN
Kore, through its wholly-owned subsidiary, ALL IN, is engaged in the business of developing, producing, and selling non-alcoholic beverages. It produces premium energy drinks and an enhanced purified water under the brand name, ALL IN(TM) Energy, to suit the demands of an active world. Unlike competitive energy drinks, which can lack great taste and occasionally create a mere energy blip, ALL IN(TM) Energy is a premium sugar free product, with no carbohydrates, and less than 10 calories per can. ALL IN(TM) Energy uses herbs, vitamins and amino-acids to provide a balanced and sustained sharpening of focus and pure energy. ALL IN(TM) Energy drinks are available in three unique and delicious flavors: Citrus, Grape and Acai Berry. ALL IN(TM) also offers a premium water that uses advanced technologies, and preliminary research suggests that ALL IN(TM) water is a faster hydrator than ordinary tap water and other mineral waters. Legendary poker champion Johnny Chan has joined together with fellow top poker professionals, who all endorse ALL IN(TM) Energy drinks. Kore intends to expand the production, sales and distribution of ALL IN(TM) Energy drinks and water over the next twelve months. For additional information, visit ALL IN’s websites at www.allinenergy.com and www.allinenergy.net.
On Behalf of the Board of Directors:
Jeffrey Todd
Disclaimer for Forward-Looking Information
This news release contains forward-looking statements. Forward-looking statements are projections in respect of future events or the Company’s future financial performance. In some cases, you can identify forward-looking statements by terminology such as “may”, “should”, “intends”, “expects”, “plans”, “anticipates”, “believes”, “estimates”, “predicts”, “potential”, or “continues” or the negative of these terms or other comparable terminology and include statements such as that: (i) ALL IN Asia will manage the roll out of the Company’s products in Asia and expand distribution in the region over time; (ii) that beverage consumption in Asia will be, on average, 12% to 14% until 2015; (iii) that Asian consumers are expected to immediately identify with ALL IN’s brand focus; (iv) that contracting out manufacturing to Asian manufacturers in the future will exponentially increase profits; and (v) that ALL IN Asia sales are expected to be significant. These statements are only predictions and involve known and unknown risks, uncertainties and other factors, which may cause Kore or its industry’s actual results, levels of activity or performance to be materially different from any future results, levels of activity or performance expressed or implied by these forward-looking statements. These risks and uncertainties include: the inability of ALL IN Asia to successfully penetrate the Asian market; a decrease in beverage consumption in Asia; a failure of Asian consumers to identify with the ALL IN brand; any adverse occurrence with respect to distribution agreement of products in Asia; Kore’s ability to successfully bring products to market; product development or other initiatives by its competitors; fluctuations in the availability and cost of materials required to produce its products; any adverse occurrence with respect to distribution of its products; and other factors beyond Kore’s control. Although the Company believes that the expectations reflected in the forward-looking statements are reasonable, it cannot guarantee future results, levels of activity or performance. The information presented herein is presented for the limited purpose as set out herein and may not be appropriate for other purposes. Except as required by applicable law, including the securities laws of the United States, the Company does not intend to update any of the forward-looking statements to conform such statements to actual results. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in Kore’s annual report on Form 10-K for the fiscal year ended December 31, 2009, its quarterly reports on Form 10-Q, and other periodic reports filed from time-to-time with the Securities and Exchange Commission at www.sec.gov.
SOURCE Kore Nutrition Inc.
Investor and Media Contacts: David Powley, President and CEO: David@allinenergy.com, 804-615-5254; Jim Leung, Investor Relations: jim@allinenergy.com, 702-475-5748
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